Diesel tattoo pop up studio

Producer: Diesel wanted a fully functioning tattoo studio in the window of their flagship Carnaby street store in London.  This included co-ordinating with Westminster council, providing tattoo artists, portable water systems, disposing of hazardous waste etc.

The Diesel in-store tattoo parlour was the first in a series of challenges that asked music fans to be stupid and act on their obsession, with only the most fervent followers being rewarded, with an actual tattoo.